Palm Pre #2 Smartphone in User Survey |
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Palm Pre Rocks!
The study found that people cared about phones measuring well in three areas: Smart, Hip/Cool, and Productive. The Palm Pre was the most well-rounded as 44% of people or more attributed each of those factors to the Pre. The iPhone 3GS, which had a great Hip/Cool score, only had was deemed Productive by 39%. The Blackbery Curve each his 50% in Smart and Productive, but got crushed with only 35% saying that it's Hip/Cool. The Blackberry Storm was almost as Productive, but fell a few points shy at 42%.
The study concluded that being the showcased phone on a carrier really helped it's cause. Palm not only had the power of it's own ads, but also the ones from Sprint. If it had tried to open up on AT&T, it may have been completely overshadowed by the iPhone. The study also suggests that as the phone expands to other carriers it will receive even more success from this publicity.
I know this site is supposed to follow the Palm Pixi and not the Pre, but we recognize there are a lot of similarities between the two devices - beginning with the multitasking WebOS. We expect that the Pixi is going to turn a few heads between being thin, a candy bar form-factor, and priced right. And if the Pixi gets on other carriers as well... Palm could find itself with some major market share.
This post involves:interpret, market research, palm pre
... and focuses on:News
Next: Palm Pre Vs Palm Pixi


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